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Topics API

Category
Miscellaneous
Type
New or changed feature
Status
Enabled by default (Chrome 115)
Intent stage
Origin Trial

Summary

The intent of the Topics API is to provide callers (including third-party ad-tech or advertising providers on the page that run script) with coarse-grained advertising topics that the page visitor might currently be interested in. These topics will supplement the contextual signals from the current page and can be combined to help find an appropriate advertisement for the visitor. Explainer: https://github.com/jkarlin/topics

Standards & signals

View on chromestatus.com