Modern browsers can provide capabilities to augment the browsing experience by modifying media in the page on behalf of the user. The advent of generative AI makes it more likely that browsers will add such features. Sometimes, the replacement content added at the user request might not match other content and functionality in the page, which could confuse the user. Even if this cannot be completely avoided, if authors can observe when replacement happens they can adjust the document to mitigate confusion (e.g., by hiding or adjusting other content). For example, a user browsing an e-commerce site with a generic product image (e.g., a model wearing a jacket) might wish to imagine themselves wearing the item. The user agent uses generative AI technology to produce that image and present it in place of the model image. The page improves the user experience by removing text referring to the model's dimensions and the garment size depicted, as it may not be correct in the replacement image.
Modern browsers can provide capabilities to augment the browsing experience by modifying media in the page on behalf of the user. The advent of generative AI makes it more likely that browsers will add such features. Sometimes, the replacement content added at the user request might not match other content and functionality in the page, which could confuse the user. Even if this cannot be completely avoided, if authors can observe when replacement happens they can adjust the document to mitigate confusion (e.g., by hiding or adjusting other content). For example, a user browsing an e-commerce site with a generic product image (e.g., a model wearing a jacket) might wish to imagine themselves wearing the item. The user agent uses generative AI technology to produce that image and present it in place of the model image. The page improves the user experience by removing text referring to the model's dimensions and the garment size depicted, as it may not be correct in the replacement image.
Explainers: https://github.com/explainers-by-googlers/ua-image-replacement